TheWhiteHotel

In 2006, Pro Materia started a collaboration with TheWhiteHotel, which has been lasting ever since. Before the opening of the hotel in November 2006, we selected one designer for each one of the 60 rooms of the hotel,
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In 2006, Pro Materia started a collaboration with TheWhiteHotel, which has been lasting ever since. Before the opening of the hotel in November 2006, we selected one designer for each one of the 60 rooms of the hotel, under the “Belgian Designers Rooms” moto. Each of them exhibits one of his designs, often in a “limited” white edition. The selection of designers is frequently updated, and can be consulted on a dedicated website. Some of the pieces can also be bought by customers and other design-addicts on the award-winning thewhitehotelselection.com shop. TheWhiteHotel soon grew to become Brussels’ most famous design hotel, while maintaining accessible prices, nurturing the local design scene and having a record-braking occupancy rate. It has been transformed since 2014 in an Ibis Style Hotel but it has kept the customization of the rooms alive.

Latest updates from TheWhiteHotel

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Thewhitehotel: Belgian Designers Rooms 2010 – 2012

— October, 07 2010

Since 2006, thewhitehotel has been showcasing over half a decade of evolution in contemporary Belgian design. The hotel, located in the centre of the most cosmopolitan district of Belgium’s capital, has offered around sixty contemporary designers the opportunity to customise both its rooms and the lobby.

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Designr.rdv: 11—13 December

— December, 11 2009

Fashion, design, jewellery and contemporary accessories… About fifty designers were at Thewhitehotel, selling their latest creations.

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Designer.rdv Hong Kong: 3—5 December

— December, 05 2009

Brandequity, agent for RougeDesign/TL Magazine and Pro Materia in Hong Kong / Asia, organised two events during the Business of Design Week in Hong Kong: 3-5/12/2009, at the French pavilion as well as in the ‘off’ events Détour organised by the Ambassadors of Design in HK.